diff --git a/django/contrib/admin/templates/admin/delete_confirmation.html b/django/contrib/admin/templates/admin/delete_confirmation.html
index 09e25e1f53..e3f08ee651 100644
--- a/django/contrib/admin/templates/admin/delete_confirmation.html
+++ b/django/contrib/admin/templates/admin/delete_confirmation.html
@@ -22,17 +22,17 @@
 {% block content %}
 {% if perms_lacking %}
   {% block delete_forbidden %}
-    <p>{% blocktranslate with escaped_object=object %}Deleting the {{ object_name }} '{{ escaped_object }}' would result in deleting related objects, but your account doesn't have permission to delete the following types of objects:{% endblocktranslate %}</p>
+    <p>{% blocktranslate with escaped_object=object %}Deleting the {{ object_name }} “{{ escaped_object }}” would result in deleting related objects, but your account doesn't have permission to delete the following types of objects:{% endblocktranslate %}</p>
     <ul id="deleted-objects">{{ perms_lacking|unordered_list }}</ul>
   {% endblock %}
 {% elif protected %}
   {% block delete_protected %}
-    <p>{% blocktranslate with escaped_object=object %}Deleting the {{ object_name }} '{{ escaped_object }}' would require deleting the following protected related objects:{% endblocktranslate %}</p>
+    <p>{% blocktranslate with escaped_object=object %}Deleting the {{ object_name }} “{{ escaped_object }}” would require deleting the following protected related objects:{% endblocktranslate %}</p>
     <ul id="deleted-objects">{{ protected|unordered_list }}</ul>
   {% endblock %}
 {% else %}
   {% block delete_confirm %}
-    <p>{% blocktranslate with escaped_object=object %}Are you sure you want to delete the {{ object_name }} "{{ escaped_object }}"? All of the following related items will be deleted:{% endblocktranslate %}</p>
+    <p>{% blocktranslate with escaped_object=object %}Are you sure you want to delete the {{ object_name }} “{{ escaped_object }}”? All of the following related items will be deleted:{% endblocktranslate %}</p>
     {% include "admin/includes/object_delete_summary.html" %}
     <h2>{% translate "Objects" %}</h2>
     <ul id="deleted-objects">{{ deleted_objects|unordered_list }}</ul>