diff --git a/django/db/models/functions/datetime.py b/django/db/models/functions/datetime.py
index 939fa656d7..02d92a9a07 100644
--- a/django/db/models/functions/datetime.py
+++ b/django/db/models/functions/datetime.py
@@ -232,7 +232,7 @@ class Now(Func):
         return self.as_sql(
             compiler,
             connection,
-            template="STRFTIME('%%Y-%%m-%%d %%H:%%M:%%f', 'NOW')",
+            template="STRFTIME('%%%%Y-%%%%m-%%%%d %%%%H:%%%%M:%%%%f', 'NOW')",
             **extra_context,
         )